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Social media platform TweetDeck has taken a new step by implementing a paywall, a move that shifts the previously free service towards a paid-subscription structure. The transition is particularly noticeable for users of platform X, previously known as Twitter, who are now directed to a paid-subscription sign-up page when attempting to access TweetDeck.
TweetDeck Exclusivity for “Verified” Account Holders
The change aligns with X’s announcement made in July, wherein they communicated that access to TweetDeck, a popular tool enabling users to monitor multiple accounts and user lists simultaneously, would be restricted to “verified” account holders starting from August.
X Pro and Blue Checkmark Verification
Users seeking access to the rebranded version, X Pro, encountered a requirement to obtain X’s blue checkmark verification at a cost. This verification, typically indicative of authenticity, comes with an annual fee of $84.
X Pursuit of Profitability Under Elon Musk’s Leadership
Acquired by billionaire Elon Musk in the past year, X has been actively exploring avenues to achieve profitability. The company has undergone staff reductions and bolstered its focus on generating revenue from paid subscriptions.
TweetDeck’s Evolution and X’s Acquisition
Over a decade ago, TweetDeck debuted. It provides a unique display format – messages shown in columns. It has distinct search and posting functions compared to regular websites or apps. In 2011, X acquired TweetDeck. Reports suggest the price was $40 million. London-based TweetDeck was the target.
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