Twitter begins paying Indian creators Ads revenue share

In an initiative aimed at supporting content creators, Elon Musk’s Twitter has commenced the payment of Indian creators their share of ad revenue through its newly launched ‘ads revenue sharing programme’. Several users on the platform expressed their gratitude to Musk and shared screenshots of the message they received from Twitter.

Twitter Direct Deposits and Expressing Gratitude

The creators received a message informing them that their portion of the ads revenue, amounting to Rs 11,298, would be deposited into their Paytm-connected accounts within the next 72 hours. Users also reported receiving the sum in their CRED Coin linked accounts. Many took to Twitter to express their appreciation to Elon Musk for enabling them to receive their share of the ads revenue.

Twitter Revenue Global Impact and Varied Payouts

Users worldwide shared their earnings from the new programme, highlighting the global reach of the initiative. Some creators received substantial amounts, such as $24,305, while others reported receiving $11,820. Notably, one creator received $69,420 through the ads revenue programme.

Musk’s Clarification on Payouts

Elon Musk clarified, “We do not calculate the payouts based on impressions alone.” He emphasized the importance of the number of ads shown to other verified users. Also mention that it is crucial to prevent manipulation of the system using bots. This clarification underlines the importance of maintaining authenticity and preventing fraudulent practices in the ads revenue sharing programme on Twitter.

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