Amid the ongoing #DearNothing controversy, here’s what Nothing has to say..
- Nothing recently unveiled its first-ever smartphone, the Nothing Phone (1).
- Alongside the launch, a controversy followed, as a Telugu YouTuber alleged that the brand had shown regional partiality by not giving him review units.
- The creator produced a “fake” letter, which read that the Nothing Phone (1) was “not for the South Indian people.”
Controversies are nothing new when it comes to technology, especially smartphones. We keep hearing about fights, arguments, and debates surrounding brands, software updates, prices, and more across the social media platforms, but mixing technology with region/religion takes things to a whole other level of low.
Nothing, a young brand, recently launched its second-ever product in general and its first-ever smartphone in the history of its existence, dubbed the Nothing Phone (1). Now, whether the Nothing Phone (1) is any good is a topic for some other day, but we can certainly assume that the launch must have been pretty special for the brand, and they would have anticipated a warm welcome by the tech community.
The recent innovation in technology has reformed immensely and continues to reshape the retail & e-commerce industry. However, due to the unprecedented challenges, retailing has seen an immense shift in consumer behavior and is prevailing. Thereby, it becomes important for the retailers to meet the new user’s demands and strive to deliver an incredible shopping experience to the customers.