FMCG brands leverage Snapdeal’s Bharat reach

Snapdeal’s strong user base in smaller cities helps Marico, Godrej, Piramal extend reach of value-selection 

Delhi NCR, 15 January 2020: Snapdeal’s extensive reach in smaller cities and towns of India is helping India’s leading FMCG brands take their value selection deeper into Bharat.

Over the last few months, large FMCG & beauty product companies including Godrej, Marico, Himalaya have on-boarded their authorised dealers on to the Snapdeal platform in order to cater to the growing demand for their products from non-metro India.

Leveraging Snapdeal’s positioning as a value-focused marketplace, companies are listing popular, select brands which are priced and positioned for the value-savvy audience. Some of these products include Livon, Set Wet and Parachute from Marico, Godrej Expert, Godrej Aer, HIT, Godrej Protekt from Godrej, Himalaya Baby Lotion, Lotus Herbal facial kits, Lacto Calamine face wash, Vaseline petroleum jelly etc.

As part of the arrangement, the products are being offered on the platform directly by dealers authorised by the brands. This ensures enhanced availability of popular, genuine products, flowing  directly through channels approved by the respective brands. 

Due to pandemic-led changes, online buying has gained momentum and the number of first time users has been growing steadily on Snapdeal. Most of these buyers are based outside the top 10 cities of India. The availability of well-priced products from leading brands is of immense relevance to this cohort of buyers, as is evident from the rising number of such brands listing on Snapdeal.

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The India Wire Team

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