IndiGo’s PR Paralysis: Inactive Strategies and the Agency Fallout in the 2025 Crisis
In the wake of IndiGo’s unprecedented operational meltdown in early December 2025, where over 3,000 flights were canceled due to pilot shortages and new regulatory mandates, the airline’s public relations apparatus has come under intense scrutiny. What was initially a logistical challenge escalated into a reputational catastrophe, largely due to inactive PR strategies that prioritized […]
