The Indian Garage Company
The Indian Garage Company is one of India’s leading homegrown fast-fashion D2C men’s wear brands, established by Anant Tanted in 2011. One of the first brands to be launched from the house of The Indian Garage Co., TIGC promises its customers a vast array of global fashion trends, inspired by Gen Z, at an unprecedented pace.
Known for being fashion-forward and experimental by nature, TIGC caters to the needs of all age groups. The Indian Garage Company has been the go-to brand for fashion aficionados who seek to experiment with their style and want to stand out from the crowd. The brand’s distinctive product portfolio includes over 2,500 styles across men’s casualwear and sportswear, including trendy shirts and chinos, which are the most popular among youth and Gen Z. The brand is also driving innovation by providing tech-led fashion to consumers with its in-house technology product, Chanakya.
TIGC has won the Highest GMV Award from Myntra and the Ajio Growth Driver Award. In 2022, the brand ranked among the top 10 highest-selling fashion brands in Myntra and ranked No.1 among external brands on Ajio. Recently, the brand signed India’s top batsman, Suryakumar Yadav, as its brand ambassador.
It currently sells 5–6 lakh units a month and has experienced significant growth, with a 250% YoY growth in GMV in the last 2 years. TIGC has organically grown into a 350 crore business in terms of GMV and aims to double its profit by the end of next year. While being EBIDTA positive and an asset light company, TIGC has exhibited a remarkable aptitude for generating profit, positioning itself as a thriving and prosperous business.
TIGC has tapped into new categories like footwear and also marked new heights by foraying into women’s wear and plus-sized fashion through the House of Brands format. TIGC plans to expand further in India, both online and oine, and introduce the brand overseas, starting in the Middle East.
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